E38: I Purchased My First UPC Barcode! AND...The Surprising Things You Can NOT Say On Your Product Insert Cards!

In this episode, I delve into the world of Amazon product inserts, those tiny but impactful cards added to your packaging. Discover the ins and outs of Amazon's strict guidelines for these inserts and how they can affect your business.

• Unveiling Amazon's Code of Conduct: I've delved deep into Amazon's rulebook to uncover the do's and don'ts of product inserts. Amazon has some strict guidelines, and you'll be surprised by what you can and can't say on these cards.
• The Surprising No-Nos: Did you know that asking for specific ratings or reviews is a big no-no on Amazon? I'll share some insights into why you can't even use the word 'review' on your product insert, and how competitors might exploit this.
• Creating a Memorable Brand Experience: Despite the restrictions, there's still room for creativity. I discuss how to design product inserts that emotionally connect with your customers, share your brand's story, and encourage them to engage with your brand.
• The UPC Code Journey: Join me on my journey to purchasing a UPC code for my Amazon product. I'll share the process, including a surprising twist that sheds light on the differences between YouTube tutorials and the real-life experience.

Tune in to get a deeper understanding of Amazon's product insert policies and how to navigate them while leaving a lasting  impression on your customers. Follow my journey towards opening an Amazon store and stay updated with each step of the process.

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